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Medical tourism at ITB Berlin trade show on 6-10 March 2019

Wyślij Print Pobierz added: Marta Talmont | 2019-03-25 13:24:27
health resorts, medical service, health tourism, treatments, water therapy, oxygen therapy

One of the largest travel trade shows in the world, ITB Berlin wrapped up on 10 March. The Polish stand in the 15.1 hall boasted an exceptionally modern look thanks to its highly innovative spatial arrangement. The spacious and light construction received positive feedback of both exhibitors and visitors.

One of the promoted components of the Polish offer focused on health services. As part of sub-measure 3.3.2: Promotion of economy based on Polish product brands - Polish Economy Brand, venues such as Pałac na Wodzie, Olandia and Pestkownica showcased their offer at separate stands. Guests had an opportunity to try out oxygen therapy, share their associations with Poland, and take part in a quiz testing their knowledge of Polish health resorts. Unquestionable highlights involved workshops of making natural facial masks and tea boasting exceptional health benefits under the watchful eye of a specialist. Visitors were also attracted by a tasting session of mineral spring water, body mass index calculation or taking polaroid pictures against the background of the stand and in company of its staff. Most frequently asked questions concerned health resorts and the dental offer, which constitutes the second most in-demand medical service among our western neighbours.

The wide range of the Polish offer was presented during a lecture held in a pavilion dedicated exclusively to health tourism and hosted by our expert who also participated in a discussion panel involving European specialists and covering the future of the industry and the option of coordinating activities at a European level.

We also observed growing interest shown by journalists, as evidenced by, i.a. an interview by Arkadiusz Łuba, a foreign correspondent of Polskie Radio.

This trend of growing popularity of health services is here to stay and expectations for the future are optimistic. The phenomenon is reflected by the development-focused plans of institutions promoting their offer at separate stands as part of the “Go to Brand” programme.

Pałac na Wodzie Emotions & Thermal SPA offers treatments, i.a. based on water therapy and heat therapy. It is currently planning to continue the expansion of two wings – one to enlarge the SPA zone using its own thermal springs and second to boost the available hotel space. The target plan is to expand the offer to 98 rooms. At present, the discussed complex already has 14 treatment rooms, while indoor and outdoor pool will be added in the nearest future.

The second venue, Olandia, is set in a seventeenth-century grange and consistently implements its plan of launching one of the largest conference rooms in the area of Wielkopolska. Its spa zone is continuously expanded and will soon include a new jacuzzi and a Finnish sauna. Olandia’s premises also feature two historical windmills: Dutch and paltrok.

Finally, plans for the near future of the residence by Lake Pestkownica include opening a new picturesquely-located outdoor sauna, only 20 m from the lake.