The International World Travel Market 2018 was staged in London on 5-7 November 2018. The event’s scope encompasses the promotion of tourism of a wide range of destinations from all over the world. Representatives of particular countries are divided by continents in halls matching distinct parts of the world and encourage attending potential tourists and business representatives to come visit.
The stand arranged by Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) was set in the European section and encompassed the presentation of Poland’s tourist must-sees, including mountains, lakes, the Baltic Sea, agritourism farmsteads, landscape parks and Polish cities. An additional component of the Polish offer involved the development of a separate “Medical Tourism” stand exclusively dedicated to titular services available in Poland.
During the three-day show the medical tourism stand staged as part of POT’s national stand was showcasing the offer of Polish health resorts and clinics offering treatments in the field of orthopaedics, rehabilitation, cardiology, dentistry and plastic surgery. The stand’s expert was providing exhaustive answers to visiting guests. A quiz about Polish healthcare services acted as an additional noteworthy highlight attracting potential patients to the Polish medical tourism stand. Guests were encouraged to answer three brief questions about the strong points of Poland’s health tourism offer. Questions related to, i.a. the number of health resorts in Poland, the number of foreign patients travelling to Poland or what treatments are picked most often by U.K. patients visiting Poland. Quiz participants received gifts in the form of coupons/vouchers entitling holders to discounts in Polish clinics and health resorts. The coupons were funded by clinics encouraging British guests to visit Polish medical facilities, i.a. Carolina Medical Center, TriVita, CKR Konstancin, Uzdrowisko Nałęczów, Uzdrowisko Konstancin, Eva Park, Yourdentist, ECZ Otwock, Wolmed.
This year the Polish stand of medical tourism also hosted a meeting with Yunus Gurkan, Supervisory Board President of Global Healthcare Travel Council (GHTC; https://globalhtc.org). Poland is one of the 13 founding members of the international medical tourism organisation established in Monaco in 2013. Today GHTC associates 51 countries from all over the world. Representatives of Polish health tourism industry discussed the available options of boosting Poland’s international activity as one of the organisation’s 51 member states that simultaneously boasts an above-average experience in admitting foreign patients.