A mission of journalists and contracting parties from Kaliningrad was held in the region of Warmia and Mazury (Warmia and Masuria) on 8-11 October. The undertaking in question was implemented as part of the “Promotion of Polish health services” Go to Brand project. The discussed region was selected due to its setting right next to Kaliningrad Oblast and the long tradition of regional cross-border cooperation in the field of health tourism.
The group of delegates consisted of five journalists representing press and online portals plus two contractors.
During the four-day stay guests had an opportunity to become familiar with new medical facilities interested in admitting foreign patients and explore the latest offer of rehabilitation facilities and treatments available at multidisciplinary hospitals.
The purpose of the mission was to introduce journalists to the discussed offer and encourage local entrepreneurs to active promotional undertakings in Kaliningrad Oblast. The recommended type of activities was discussed during an open meeting with journalists staged in cooperation with Marshal’s Office of Warmia and Mazury and a Regional Tourist Organisation.
The tourist section of the mission comprised of a trip to Olsztyn and Święta Lipka Marian Sanctuary.
The visit’s intended effects include coverage in materials published in Kaliningrad media.