Visitors to the stand had an opportunity to try out oxygen therapy or VR glasses supporting sight treatments. Hostesses in traditional attire recommended tasting organic apple juice and collagen water, healthy snacks and fresh croissants baked by a Polish restaurant in Dubai. Guests received souvenirs and were asked to take commemorative photos. The stand was visited by numerous tour operators from Arab countries, who were particularly interested in medicinal packages in health resorts. Inquiries also concerned the offer of cancer and cardiology treatments plus available options of staging medical conferences in Poland’s most attractive areas.
As part of the 3.3.2 sub-measure “Promotion of economy based on Polish brand products – Polish Economy Brand”, Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) applied the exhibition to also showcase the offer of Polish healthcare facilities, health resorts and SPA venues.