The latest edition of ITB Berlin, the World’s Leading Travel Trade Show, will kick off on 7 March. As usual, Polish Tourism Organisation will participate and its national stand will host 49 exhibitors.
ITB Berlin is the world’s largest travel trade show and an unquestionable highlight for thousands of guests. Its 2018 edition will be staged on 7-11 March.
Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) expects to repeat last year’s success, when our country was included in the top 10 of best exhibitors. This year the Polish national stand (total area of 750 sq m) will feature approx. 40 Polish exhibitors, including Regional Tourism Organisations, Local Tourism Organisations and industry entities.
The Polish pavilion, for the first time ever at ITB Berlin, will also encompass a stand promoting Polish healthcare services. This is a yet another stage of POT’s project implementation as part of the 3.3.2 sub-measure: “Promotion of economy upon the basis of Polish brand products - The brand of Polish economy - Brand” (Smart Growth Operational Programme).
The informational-promotional stand will showcase the offer of three exhibitors: Olandia, Hotel Pestkownica and Palace on the Water Staniszew. Polish Tourism Organisation also arranged the presence of an experienced expert, who will be providing information about Poland’s healthcare-related services to everyone interested and all visitors to the Polish medical stand.
Free promo materials - brochures and catalogues - of Polish companies representing the healthcare industry that are interested in launching their offer onto the German market - have also been prepared for all guests. Visitors will be able to take advantage of the wide range of massages and treatments at the Uniejów stand, become familiar with the portfolio of Kołobrzeg and Świnoujście health resorts, properties belonging to the Polish Group of Health Resorts, as well as venues of Interferie, Idea Spa and Medical SPA Travel Tour Operator. The list of main-stage highlights prepared for the spectators includes, i.a. Hydropolis shows - dry ice experiments and Pepper the robot - plus presentations on active leisure in the Drawa Primeval Forest.